People can go to our website,
<
http://www.ehealth.com>www.ehealth.com and apply
online or they can send to my email addrtess below.
Thank you,
Steve Balter
eHealth, Inc. Mountain View,
Ca. <mailto:steve.balter_at_ehealth.com>steve.balter_at_ehealth.com
Customer Acquisition Coordinator
The individual will assist the Manager of SEM in
managing and growing large-scale pay per click
search engine marketing campaigns while
supporting the SEM team with analysis and reporting.
Description
POSITION SUMMARY:
eHealth, Inc. (NASDAQ: EHTH) operates
eHealth.com, the nation's first and largest
private health insurance exchange where
individuals, families and small businesses can
compare health insurance products from leading
insurers side by side and purchase and enroll in
coverage online. eHealth offers thousands of
individual, family and small business health
plans underwritten by many of the nation's
leading health insurance companies. eHealth
(through its subsidiaries) is licensed to sell
health insurance in all 50 states and the
District of Columbia. eHealth also offers
educational resources and powerful online and
pharmacy-based tools to help Medicare
beneficiaries navigate Medicare health insurance
options, choose the right plan and enroll in
select plans online through PlanPrescriber.com
(www.planprescriber.com), eHealthMedicare.com
(www.eHealthMedicare.com) and Medicare.com
(<
http://www.medicare.com/>www.Medicare.com).
ESSENTIAL JOB FUNCTIONS:
· Positive and negative keyword generation,
grouping, deployment, and follow-through
· Analysis and optimization of keyword ad copy and landing pages/AB testing
· Bidding and targeting analysis and execution
· Monitor and assess competitive activity and keyword ranking performance
· Follow and stay fresh on industry best
practices from Google, Yahoo, MSN etc.
· Collaborate with management team to develop new campaigns and strategies
· Compilation, analysis and reporting of
monthly cost and performance summaries by search engines
· Detailed analysis and reporting on a
campaign, ad group and keyword basis for Google,
Yahoo and MSN (CPM, CTR, CPC, CPA, Ad Position etc.)
· Audit the performance of targeted ads placed on our website
KEY REQUIREMENTS:
· Bachelor’s degree (Marketing, Engineering
and/or Economics background preferred) with
1-2yrs experience in digital marketing
· Strong Expertise in MS Excel
· Strong analytical skills and appreciation for data-driven decisions
· Desire to join the best marketing team in
the industry and become a leader within digital marketing
· Excellent written and verbal communication
skills with ability to interact with all
management levels including external clients and vendors
· Time management skills, including
demonstrated ability to meet deadlines on multiple projects
· Demonstrated effectiveness to work
independently as well as within a cross-departmental team
· Proven ability and desire to improve efficiency of cost per acquisition
· Flexibility and willingness to receive and
incorporate feedback and critiques from multiple sources
· The ability to thrive in a fast-paced, changing work environment
· Familiarity with MS Word and Office Suite
· Experience with Google AdWords and Microsoft adCenter preferred
· Experience working with Omniture and or
other web native reporting/management
applications such as Google Analytics or Adobe Analytics preferred
"All qualified applicants will receive
consideration for employment without regard to
race, sex, color, religion national
origin,protected veteran status, or on the basis of disability."
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Potential applicants should communicate directly
with the contact listed in the posting. Please
do not "reply" to the posting messages.
Job postings are archived at
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excuse the duplication. Thank you.
Received on 2015-06-22 15:02:10