PURPOSE AND OBJECTIVES
SAP is a global provider of software solutions, and we've recently
created an initiative to take on the exciting challenge of designing
and launching new on-demand and mobile applications that serve the
needs of millions of consumers around the world. We're looking for a
hands-on, entrepreneurial marketing leader who has experience in
successfully bringing consumer software to market and is excited
about launching this brand new business for SAP.
EXPECTATIONS AND TASKS
Lead product marketing strategy for the new consumer-focused
applications to ensure that revenue, user growth and satisfaction
goals are achieved
* Drive online and ground based customer acquisition initiatives such
as search, display and mobile ads, direct mail, and social media campaigns
* Plan and execute the launch of new applications in the market
* Conduct deep market research to gain actionable insights on target
consumers and market
* Work closely with product teams to define long-term strategy,
roadmap, and design of new applications
* Develop product positioning, messaging, and key marketing assets
* Create partnerships to drive revenue through product cross-selling
and revenue sharing deals
EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES
* BA/BS degree. MBA preferred.
* 3-5 years of experience marketing consumer products via traditional
and online channels
WORK EXPERIENCE
Comprehensive understanding and practical experience across all
marketing disciplines, internet marketing, promotions, market
research, loyalty and relationship marketing
* Track record developing a vision, product strategy, and executing flawlessly
* Experience with large trafficked consumer sites and services,
online search, social networking, community development, and/or
mobile distribution
* Experience with online ad revenue and monetization models
* High energy self-starter with the ability to inspire and motivate
high performing cross-functional teams
* Strong interpersonal and collaboration skills
* Proven ability to think strategically in a rapidly evolving environment
* Both highly creative and analytically disciplined
Employment Type
Regular Full Time
Job Location
Palo Alto, California USA
Travel
0% - 20%
Reference Code
US-54200974-EN-11-002
Philipp Skogstad, PhD
Chairman Projects
Technology & Innovation Platform
SAP Labs, LLC
3410 Hillview Ave.
Palo Alto, CA 94304
philipp.skogstad_at_sap.com
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Received on 2011-04-18 06:10:29